We started Makertex Eta because too many people felt lost in investment conversations. Since 2019, we've been breaking down complex financial concepts into approaches that make sense for everyday Canadians.
Back in early 2019, three of us were sitting in a Toronto coffee shop talking about how frustrating financial education had become. Everyone used the same jargon, promised quick wealth, or made investing seem like rocket science.
We'd all worked in different corners of finance—one in portfolio management, another in retirement planning, the third in market analysis. What struck us was how often people came to us completely confused by advice they'd received elsewhere.
So we made a decision. What if we built something different? A place where someone could learn about markets without feeling like they needed an economics degree first.
I'd tried reading investment books before, but they always lost me halfway through. This approach was different. Everything connected to things I already understood about how the economy works. After six months, I'm managing my own portfolio with actual confidence.
What I appreciated most was the honesty about risk. Nobody promised I'd get rich quick or that investing was easy. Instead, I learned how to think through decisions properly. That's worth more than any hot stock tip could ever be.
The investment landscape keeps shifting. New technologies emerge. Market dynamics change. Regulatory frameworks evolve. And people need education that keeps pace with all of it.
We're constantly updating our material based on what's happening right now in Canadian and global markets. Not theoretical scenarios from textbooks—actual conditions that affect real portfolios.
We're adding deeper content on alternative investments and how they fit into balanced portfolios. More people are asking about these options, so we're building the educational foundation they need.
Coming this fall, we're rolling out scenario-based learning tools that let people practice portfolio decisions in realistic market conditions without risking actual money.
Canadian markets have unique characteristics. We're developing more content specifically about TSX dynamics, currency considerations, and how Canadian tax structures affect investment decisions.
Our next comprehensive program begins in September 2025. Spots are limited because we keep groups small for better discussion and individual attention.